Contents Foreword 4 Change the World Through Sport 6 The Brand History 8 The hummel Zone Technology 10 Collections Tech-212 hummel Sirius 24 Authentic Charge 38 Core60 Goalkeeper & Referee 74 Running78 Training82 Classic Bee 88 Baselayer110 Fundamentals122 Equipment Bags 132 Handballs140 Footballs146 Indoor Shoes 154 Football Boots 164 hummel Retail Concept 170 P.O.S.178 Club and Player Profiles DBU22 Mikkel Hansen 36 Paul Drux 58 Brøndby IF 72 SC Freiburg 86 Deportivo Alavés 138 Afghanistan Football Federation 158 Sponsorships Football Team Sponsorships 188 Football Personal Sponsorships 192 Handball Team Sponsorships 190 Handball Personal Sponsorships 193 Other Sponsorships 194 3
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