SUNDERLAND AFC Back in the Premier League After eight long seasons outside the top tier, Sunderland AFC is back in the Premier League. The 2024/25 promotion campaign will be remem- bered as one of the most iconic in the club’s rich history, and we’re proud to stand alongside the Black Cats as they return to where they belong. SV WERDER BREMEN Where football meets responsibility hummel and Werder Bremen share more than football – we share values. As one of the Bundesliga’s most historic clubs, Werder is also leading the way in responsibility, both socially and environmentally. The Weserstadion is home to one of Europe’s largest building-integrated solar panel systems, generating clean energy for the future. And in merchandising, we’re working together to increase the use of organic, Fairtrade-certified, and recycled materials in collections that reflect our shared commitment to a better tomorrow. REAL BETIS Chasing European glory once again In their iconic green hummel chevrons, Real Betis wrote history in 2024/25. Their incredible journey led them all the way to the UEFA Con- ference League final against Chelsea – marking the club’s first-ever appearance in a European final. A season that will forever be remem- bered, and one we are proud to share with the Betis family. GREENLAND Football against all odds In Greenland, football is a fight against the elements – snow-covered pitches, freezing winds, and rugged terrain make every training session a challenge. Yet the sport thrives on the world’s largest island, where football holds a special place in people’s hearts. That’s why hummel is proud to support Greenland’s national team – the world’s coolest foot- ball family. Against all odds, their dream of one day competing interna- tionally grows stronger, and we’re honored to be part of their journey. 7
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