Teamsport 2025 HUMMEL BRAND HISTORY SINCE 1923 1923 Albert Messmer develops one of the first football cleats in the world. With his brother Michael Ludwig Messmer, he founds the company Messmer & Co., that will go on to become known as hummel. 1956 The visionary Bernhard Weckenbrock takes over the company. He creates a comprehensive brand identity and introduces the chevrons. 1968 The first sponsorship deal is signed. The deal is with Duisburg, a team playing in the 2nd German Bundesliga. 1969 The first sportswear collection is launched. Sponsor- ships are signed and help boost sales. A rounder version of the bumblebee than the current one is created. 1970 hummel is introduced to the Northern European market. 2
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