Teamsport 2025 1979 hummel signs a sponsorship deal with the Danish na- tional team for the first time – a deal that lasts until 2004. 1988 hummel signs a sponsorship deal with Real Madrid and the club’s biggest star, Emilio Butragueño. The deal makes hummel products even more popular. 2016 After many years hummel once again sponsors a team in the German Bundesliga. SC Freiburg plays a sensa- tional first season after returning to the first league and qualifies for international competition. 2019 In 2019, hummel substantiates its status as an original handball brand by signing the German handball club, THW Kiel – unarguably one of the biggest clubs in the World. 1992 It’s a surprising win, to say the least. The Danish national team takes the title at the European Championships having played Germany in the final. 1999 hummel gets a new owner – Thornico. Christian Stadil becomes part of the brand history. He launches a rein- troduced, original sport style collection on the fashion market and hummel becomes a trendsetting sports apparel brand. 2020 In 2020 hummel team up with the historic football club Everton FC and return to the Premier League after 13 years of absence. The chevrons are back on the biggest football stage again. 2023 In 2023, hummel celebrates a century of existence, marking 100 years of proud heritage in the world of sports. 2024 Today, hummel proudly sponsor prominent football and handball clubs including Real Betis, 1. FC Köln, SV Werder Bremen, AS Saint-Étienne, Sunderland A.F.C, Celta de Vigo, Aalborg Handball, SG Flensburg-Handewitt and SC Magdeburg. 3
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