1923 – 2023 100 YEARS OF HUMMEL THIS IS OUR HISTORY 1923 Albert Messmer develops one of the first football cleats in the world. With his brother Michael Ludwig Messmer, he founds the company Messmer & Co., that will go on to become known as hummel. 1956 The visionary Bernhard Weckenbrock takes over the company. He creates a comprehensive brand identity and introduces the chevrons. 1970 hummel is introduced to the Northern European market. 1969 The first sportswear collection is launched. Sponsorships are signed and help boost sales. A rounder version of the bumblebee than the current one is created. 1968 The first sponsorship deal is signed. The deal is with Duisburg, a team playing in the 2nd German Bundesliga. 1979 hummel signs a sponsorship deal with the Danish national team for the first time – a deal that lasts until 2004. 1988 hummel signs a sponsorship deal with Real Madrid and the club’s biggest star, Emilio Butragueño. The deal makes hummel products even more popular.
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