It’s a surprising win, to say the least. The Danish national team takes the title at the European Championships having played Germany in the final. hummel gets a new owner – Thornico. Christian Stadil becomes part of the brand history. He launches a reintroduced, original sport style collection on the fashion market and hummel becomes a trendsetting sports apparel brand. The Danish women’s team wins silver at the Women’s Euro Championship in the Netherlands, losing to the Netherlands in the final. After many years hummel once again sponsors a team in the German Bundesliga. SC Freiburg plays a sensational first season after returning to the first league and qualifies for international competition. hummel celebrates its 90th birthday with the relaunch of a range of heritage styles. hummel signs a sponsorship deal with Scottish giants Rangers F.C. – the club with the most league titles in the world. From hummels perspective, the deal marks a renewed focus on football in the UK. In 2019, hummel substantiates its status as an original handball brand by signing the German handball club, THW Kiel – unarguably one of the biggest clubs in the World. 5 AME SHARE THE GAME SHARE THE GAME SHARE THE GAME SHARE THE GAME
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