DEAR HUMMEL PARTNERS WE WOULD LIKE TO INVITE YOU TO JOIN US ON A SPECIAL MISSION: LET’S WORK TOGETHER TO CHANGE THE WORLD THROUGH SPORT! As a brand with a long history in team sports, we know that the big accomplishments, the goals and the wins are never the work of just one player. It’s the team that makes it happen. Every player has his or her unique strengths and qualities, but it’s only as part of a team that the individual player can truly make a difference. We are fortunate to have the best of the best as our team mates in the sporting goods industry: •The players and the clubs who have accepted our sponsorship and deliver their utmost on the football field, the handball court, and any other place where Sport meets Character. •The vendors and retailers who offer our products to consumers and help us spread karma and the hummel® Heritage around the world. •The dedicated and extremely professional suppliers who help us stay on top of our game and make ‘Danishness’ a value to be counted on. Together, we make a strong team - and strong teams achieve great things together. That is why we would like you to join us on our mission. We believe that by enabling more people around the world to be active in sport, we can make a positive impact. Within health, gender equality, children’s rights, intercultural understanding, and many, many other areas. We are proud to show you all the new products and concepts in this catalogue for 2017. But we would be even prouder if we could work together to change the world through sport. Thank you! Søren Schriver, CEO Photo: Anders Dall Berthelsen 5
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