OPTIMISM As the pandemic acts as a catalyst for truly seismic change, we adjust to the new normal by opting to spread positivity and optimism. Reflecting positive emotions and a hopeful mood instead of succumbing to despair in a time of crisis. Serving as an evolution of the Urban Habitat story, we’re diving headfirst into a distinct yet bouncy optimism. We dress expressively and reject the idea of perfectly put-together looks in favor of considered comfort with a twist of rawness and loads of playfulness. For HIVE SS21, quirky mashups pump up hopefulness, basic silhouettes go asymmetrical and styles are best served raw. WE’RE OK.
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