Cold Hawaii There’s a village on the west coast of Denmark where the North Sea meets the land to form ideal waves and real community, a special place we call Cold Hawaii. We draw on this unexpected yet perfect combination to create a surfinspired collection proud of its uniquely Scandinavian roots. And like that village, these pieces are about more than activity. It’s a mindset focused on expression and connection, carried out with confident style and a free spirit. Fashion and function are front and centre with stretch fabrics and piping details forming kinetic contours while the playful colour palette, strong graphics, and neon accents draw the eye. You understand it when you see it, when you wear it. Fresh, versatile, and ready for what’s next but grounded in the deep heritage of hummel. Unexpected and unmistakable.
Download PDF fil