2 Cold Hawaii On average, Denmark has 175 days of rain every year. And during summertime, the temperature typically hits just below 20 degrees. So. What does a Danish Sports brand know about summer? Much, much more than you’d think. On the Danish west coast, you’ll find the surf paradise known as Cold Hawaii. Serving as the overriding inspiration for our HIVE SS20 collection. Evolving our aesthetics, while still staying true to our heritage. Reinterpreting our proud Scandinavian design roots in the light of unique yet playful seaside colourways, eye-catching shapes and vibrant surfer vibes. Offering unexpected yet unmistakable designs deeply rooted in sports. Neon accents. Graphic ocean waves. And translucent detailing. Summer’s here (to stay). ÆLOHA!
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