1992 It’s a surprising win, to say the least. The Danish national team takes the title at the European Championships having played Germany in the final. 1999 hummel gets a new owner – Thornico. Christian Stadil becomes part of the brand history. He launches a reintroduced, original sport style collection on the fashion market and hummel becomes a trendsetting sports apparel brand. Christian Stadil 2017 The Danish women’s team wins silver at the Women’s Euro Championship in the Netherlands, losing to the Netherlands in the final. 2016 After many years hummel once again sponsors a team in the German Bundesliga. SC Freiburg plays a sensational first season after returning to the first league and qualifies for international competition. 2013 hummel celebrates its 90th birthday with the relaunch of a range of heritage styles. 2018 hummel signs a sponsorship deal with Scottish giants Rangers F.C. – the club with the most league titles in the world. From hummels perspective, the deal marks a renewed focus on football in the UK. 2019 The International Handball Federation and hummel join forces, with hummel becoming the official technical sponsor and clothing supplier of the IHF. The new partnership starts with The IHF World Men’s Championships in Denmark and Germany in January 2019 5
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